Eva Morell

“My favourite spot in Palma is the belvedere of Na Burguesa, a quiet place with a spectacular view of all of the city.”

Eva Morell is a freelance art director and content curator in Flipboard and at the Barcelona Art and Design Foundation. Now she’s embarked on the adventure of setting up her own design studio in that city. Her heart is divided between Málaga and Mallorca. She loves autumns, snow and skies, but she’s an urbanite most of the time.

What does photography mean for you?
It’s a means of expression that I’ve used for many years. I think it’s a way of showing a personal point of view about what we see and how we see it. I’ve always liked the delicacy of photos for telling stories.

What is it that excites you most about this hobby/profession?
The great variety of formats and experimentation that it has, and the fact that you can create out of them, in both analogue and digital form.

What do your photos say about you? And what’s behind them?
I always try to reflect peace and silence through them. I like them to be my little refuge from reality, because they always encapsulate some important moment or memory.

What do you most like photographing?
I’m a lover of landscapes, the sea, mountains, skies and forests.

Why have you chosen Instagram as a communication platform?
Instagram has always struck me as a very interesting social network. I’ve had a profile since its early days, in 2010, and I think it contributes a lot as a “photo-diary.” Although I don’t update my profile as much as before, now I prepare the contents I post much better, more carefully, and more publication-styled. I think for brands and professionals it’s a recurring shop window that creates interaction with the users.

Why do you think it’s important for the citizens to participate in the Palma 365 competition? How would you encourage them to take part?
Everyone has their own vision of Palma, of what their city is like. It can be very interesting to see the different points of view that the citizens can contribute, and also it’s an entertaining and different way of promoting your own city and getting to know it better. And above all, of showing a more local and personal image at an international level, making Palma more attractive and close to people, moving away from the clichés.

Three seasons, three plans. What suggestions would you recommend making to people who visit Palma during the winter, spring and autumn?
In spite of what many people think, Palma has a much more special charm outside of the summer season. Three plans? In winter: the festivities of Sant Sebastià, with the bonfires and the cooking grills in the streets. In the autumn, the Nit de l’Art is a different way of seeing the galleries and culture. And in spring, the Maremostra cinema festival.

And if you had to choose one single corner in Palma above all the rest, what would it be?
The belvedere of Na Burguesa, a quiet place with a spectacular view of all of the city.

If a friend from somewhere else told you they were planning a trip to Palma, what would you tell them not to miss for the world?
To tour the city by bike, from the centre to El Portitxol. It’s a lovely ride. Ah!, and stopping for a “cuarto” for breakfast in Can Joan de s’Aigo.

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