Dani Cardona

"There is a part of the person who took the picture in each photo. Citizens should take part in the photo competition Palma365 because we want to see how they understand and see their city."

Dani Cardona in Instagram


Palma, 1971. After studying Technical Architecture and motivated by his interest in photography and photo journalism, he started working as a freelance photographer in 1997. From 1998 to 2010, he worked for Reuters news agency taking sports photos and photos of the latest news stories. Since 2010, his interest in photography and art lead him to being an artistic curator and book publisher. He is the author of the photo books: 2009 photo diary (2010), Paraiso (2014), Agujero (2015, in association with the illustrator Pere Joan) and Les vacances de Monsieur Rabatel (2017).

When did you discover photography? Did you think you would end up working in this area?

I discovered photography late, when I was 24 years old. I was finishing Technical Architecture in Barcelona and by chance, a camera found its way into my hands. Street photography fascinated me. Three years later, my life revolved around photography and I had become a professional photographer.

What do you like most about this profession?

What I like most is the turning photography into a spectator that documents what happens around you. Whatever happens before you. Photography is based on the representation of reality where the photographer chooses a framework and a motive from amongst infinite possibilities.

How would you describe your style?

Documentary-like.

Is there a particular project/photo that stands out in your mind which you are especially proud of?

The good thing about finishing a project is that another one always begins. I feel proud of keeping up my motivation and continuing to explore the possibilities that the language of pictures offers us in an era where pictures are going to play an increasingly important role.

Social networks have brought photography closer to the general public, what do you think about this?

We live in an unprecedented moment in the history of photography. There have never been so many people in the world you always have a photo camera on them and found it so easy to share them. On social networks like Instagram, over 60,000 photos are uploaded per minute. Pictures have been consolidating themselves as an independent language, in which not only the aesthetics are valued, but their meaning and the way in which they are interpreted.

Why do you think it’s important for citizens to take part in the Palma365 competition? How would you encourage them to take part?

There is a part of the person who took the picture in each photo. Citizens should take part in the photo competition Palma365 because we want to see how they understand and see their city.

Have you got any professional advice for the participants in the Palma365 competition?

They shouldn’t let themselves get carried away by what they think a good photo should be, and that they themselves be the ones that impress us with their work.

People say that the light in Mallorca (and therefore the light in Palma as well) is magic. Do you agree? Why?

The sun is the greatest and best spotlight that a photographer could ever make the most of. In Palma, we have an average of 300 sunny days per year. We just have to find the time of day that gives us the best light. What more could you ask for.

Palma is lively in summer, but also during the rest of the year, what would you recommend people who come in winter, spring and autumn to do?

Spring and autumn are the best seasons to enjoy the city. It’s the season when we can make the most of all the possibilities that Palma and Mallorca have to offer us.

If you had to choose one corner of Palma, which one would you go for?

Santa Clara Convent in the centre of Palma. It makes me feel as if I have been transported to a different era. Moreover, I can’t help but savour the sweet treats that the cloistered nuns make. They are absolutely delicious.

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